Live Long Digital Blog

  Why is Storytelling Important? People buy from people they know, like, and trust and building the ‘know, like, trust' elements is an art form that requires much more than a few emails and social media posts. You need to reach people at an emotional level to connect with them and develop the types of relationships that lead to sales. When you use stories in your marketing content, you can achieve all 3 of those elements in a far shorter space of time than any other marketing tactic can match. You Will Learn How To: ✔️ Identify the different types of stories and how they are used, including company stories, personal stories, and customer stories. ✔️ Identify which types of stories connect best with your target market . ✔️ Apply the most enduring story formats to your marketing. ✔️ Outline the key elements that make a story effective regardless of the type of story or format that you choose. ✔️ Choose the best media to use for your story to make it engaging for your target market. ✔...

  How SEO Can Help Your Business Grow Search Engine Optimisation is an essential tool in the small business toolkit. When done well, it offers a cost-effective boost to your marketing efforts that brings a whole host of benefits. Here are four of the most impactful. In this article we will explore some of the  benefits of SEO  that will elevate your business online. 1. SEO can increase organic search traffic to your site Search Engine Optimisation is the science of structuring your website and its content so that Google’s (or any other search engines) bots value it more highly than other sites, and serve it up higher in the search results. Each page is assigned an SEO score. The higher the page’s score, the better it ranks within search results. Of course, when your page ranks more highly, more people are likely to see and click on it, bringing more traffic to your site. This becomes a virtuous cycle after a while, with more traffic causing your page to rank even more hig...

There is more to colour than a brand’s identity. No matter what industry you take a look at, the same colours are used time and time again. Incorporating certain colours can induce a specific emotion or reaction. It has become a standard practice in web design to entice people visiting websites and social media platforms to learn about a brand or a product. And it is highly relevant with the  Digital Marketing  strategy the company will adopt in future. A lot of  web designers in Melbourne  rely on Color Theory to help their clients stand out from their competitors. Paid advertisements on social media are becoming more creative and colourful. Brands that associate colours in their ads have been proven to garner more audience than those who don’t. That’s why these companies seek help from web designers like us; to make the most out of their paid advertisements on social media and websites. If you’re an owner of a company that wants to establish a name or build a reput...

  Social Media Marketing is the roaring buzz today. 3.5 billion people around the world are actively using one or more social media, which makes 48% of the world population. Every other business owner is trying to earn their chunk from the vast open ended opportunity hidden in the reputable social media platforms. While  Social Media Marketing  has brought huge success to many, there are others who are struggling at this. Due to some reasons their social presence is not striking, users are not engaging with the contents. Or they are not getting enough followers in the first place. What are their social media marketing problems?  Today we will discuss some of these problems which are hampering the efforts of thousands of business owners from getting engaged with their potential customers.  We will talk about the main social media mistakes that entrepreneurs do and they need to stop it immediately. Social media is a platform open for all to get in touch with poten...

  Christmas is almost knocking at the door. It’s the happiest and most celebrated occasion without any doubt. Regardless of being religious or not, everybody is looking forward to a good holiday season with their friends and families. One of the biggest parts of the  celebration  contains purchasing gifts for your loved ones. The gift items might vary from a pair of boots to hair clips, foods, working instruments, computer accessories, clothing and what not? When the idea of a gift is to make someone happy, it can be practically anything! So it doesn’t matter what is your business type or whatever you are selling, there will be someone interested in your products as a gift. Its your job to encourage them about it.  To give you a head start, we have compiled some ideas that will help you to generate more sales leads this Christmas! In the Covid 19 affected universe, it’s more likely that online sales will (and it already started since halloween) receive a big boost. ...

  Thanks to digital technology, real estate agents can leverage the use of   digital marketing   methods to increase sales, build a bigger client base and improve business growth. Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers. According to a market survey conducted by global research giant, IBISWorld, the convenience of an  online Australian property market  has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents: Implement successful social media strategies Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following: Separating your business brand ...

  Local SEO is not a new word for small business owners, at least it should not be if you are conscious about boosting your business and ranking higher in Google and other search engines.  ” How to get higher rank in Google ?” – is a question that has always been puzzling to the business owners. Today we will discuss one of the important answers to this question. That is Local SEO. Local SEO helps you to make your business more familiar with the search engine(s). Therefore it will help you to drive more customers to your business who are actively searching for it. Besides organic search and paid advertising, local seo is also a great influential factor.   What is Local SEO all about? In a word, local seo involves all the procedures that helps you to rank higher for relevant local searches. For example, check out these search results of – ‘pizza near me’, or ‘’pizza in melbourne’’. Its an easy way to search your desired product. Searching with this type of queries are gett...