Live Long Digital Blog

  Since the dawn of time, storytelling has served as a way to pass on knowledge. From legends of Achilles to the battles of Napoleon, tales were passed down from one age to another.  But nowadays,  storytelling has become a marketing tool  adapted to the digital era. It allows businesses to connect more deeply with customers.  According to Headstream statistics, if people like a brand story, 55% are more likely to buy the product. Furthermore, 44% will spread it, while 15% will purchase it right away. Storytelling is exactly what helps to accomplish this. It allows businesses to form bonds with their potential customers very easily. Additionally, it explains to consumers how a product will improve their lives. And also influences them to make the buying decision.   Why Storytelling is Needed in Marketing? The purpose of storytelling is not to make a profit, but to forge connections with customers. It allows companies to  engage audiences in an int...

Storytelling is one of, if not THE most important component in content marketing. Why, you ask?  Because, it's is one of the easiest ways to make boring blog posts into engaging, memorable content. It also helps in leaving a lasting impact on the hearts of the audience. Content writing  is about conveying information to your target consumers.  Different ways of Content Writing  Lifebuoy helped reduce child mortality by changing the handwashing behavior in India. Or you could turn it into a narrative: In Thesgora, India, infant mortality rates were very low. And most children died by the age of five, from diseases like diarrhea and pneumonia. In 2013, Lifebuoy launched a campaign to cut preventable deaths. They launched a campaign to change the handwashing behaviors, one village at a time. Thesgora was chosen for the pilot project as it had one of the highest diarrhea rates in India. Early results from the campaign indicated a significant improvement in community heal...