How Artificial Intelligence Is Shaping Modern Marketing
The Terminator made quite an impression on me. Its bioengineered characters and the use of Artificial Intelligence (AI) left me speechless. Fast forward to 2021, machines are now performing tasks previously done by humans. All right! We still haven’t gotten to the point where we have crazy robots like the Terminator. But innovations did come a long way. Especially in the AI sector. And with it, the usages of AI in marketing evolved as well. What is AI? Artificial intelligence (AI) refers to the replication of human intelligence by machines. They are taught to mimic human actions and think like them. It can also apply to any machine that exhibits intelligence or problem-solving skills. When was AI-first introduced? A summer workshop at Dartmouth in Hanover, New Hampshire, led to the birth of AI. Marvin Minsky, Nathaniel Rochester, Claude Shannon, and John McCarthy proposed a workshop. It focused on figuring out ways to make machines think like humans. They also came up...