Live Long Digital Blog

  Last year was unpredictable due to the pandemic and a worldwide lockdown. That meant some pre-pandemic digital marketing trends did end up coming to light. While, others, however, did not emerge. Due to the long lockdowns,   eCommerce sales   have exploded. In addition, social media usage has increased significantly as well.  Digital Marketing  started to play even more effective roles. This has radically altered the way brands connect with consumers. In recent years, they have moved from traditional marketing to a more digital approach. And in case you are wondering the digital marketing trends to watch out for. Don’t worry. We’ve got your back. Here are some digital marketing trends to keep an eye out for in the post-pandemic period:   Artificial Intelligence   In recent years Artificial Intelligence (AI) has played a minor role in optimizing social media strategies.  But even with the current advancement in technology, even the most intellige...

  There is no question that the content on your website needs to change regularly. And people familiar with   Digital Marketing   see the phrase “Content is king” quite often. That king is good quality Fresh content. Bill Gates coined the phrase in an essay published in 1996. He predicted that content would rule the internet. Fast forward to 2021, we see that Gates was right. Content is now one of the most influential factors for running a successful website. Fresh content enhances the SEO of a website. It boosts traffic and helps organizations rise on SERPs. It also helps you in bypassing those pesky crawlers that Google uses to rank your website.  What is Fresh Content? Fresh content indicates a website page has been updated or new pages have been added. It is an important factor that search engines consider when ranking pages. Any new additions, changes, or links to another website are considered fresh content for SEO. Search engines constantly scan for new SEO-op...

  SEO is crucial for every organisation that aims to gain popularity in search engines. That includes non profits too. This is why SEO for Non-Profit Organisations is such an important topic. As  non-profits  cannot rely on paid advertisements or traditional marketing campaigns. SEO is a cost-effective method to attract website traffic.  Particularly with COVID-19 and the new normal, online presence has skyrocketed.  So, with a good ranking in SEO, your organization will definitely reach the next level. Although, SEO requires a lot of work. It is less expensive than other forms of marketing. How Does SEO Work? SEO stands for  Search Engine Optimisation . It is a set of methods and techniques used for improving your website ranking in google SERP or search engine result page. This helps search engines to easily track, index, and rank a website. SEO increases visitors to a website through optimisation of various keywords. Because, the higher a site ranks in s...