How to do SEO for Non-Profit Organisations – A Quick Guide

 

SEO is crucial for every organisation that aims to gain popularity in search engines. That includes non profits too. This is why SEO for Non-Profit Organisations is such an important topic.

As non-profits cannot rely on paid advertisements or traditional marketing campaigns. SEO is a cost-effective method to attract website traffic. 

Particularly with COVID-19 and the new normal, online presence has skyrocketed. 

So, with a good ranking in SEO, your organization will definitely reach the next level.

Although, SEO requires a lot of work. It is less expensive than other forms of marketing.

How Does SEO Work?

SEO stands for Search Engine Optimisation. It is a set of methods and techniques used for improving your website ranking in google SERP or search engine result page. This helps search engines to easily track, index, and rank a website.

SEO increases visitors to a website through optimisation of various keywords.

Because, the higher a site ranks in search results, the higher the probability a user will visit that site.

As it is common for Internet users to not click through many pages. Ranking becomes a critical aspect for increasing traffic to the site.

And SEO helps to do this by improving a website’s chances of being found on search results.

 

Why SEO for Non-Profit Organisations Is Important?

With the arrival of the coronavirus pandemic, people are shifting towards online donations. And with good Search Engine Result Pages (SERPs) ranking, donors are likely to find you more reliable.

 

Some benefits of SEO for Non-Profit Organisations:

 

• Remain Competitive: Even if you’re a small charity competing against limited donations, SEO fundraising can make a difference. With the right keywords, SEO will ensure that your website appears frequently on the search pages.

 

• Donors Can Find You Easily: Try to optimise your website with appropriate keywords. And make sure to include an easy to follow donation process. And this will help people find you and make quick donations. Thus, increasing your chances of receiving more charity.

• More Awareness: SEO increases the visibility of your business. Besides, it helps to draw high-quality traffic to your site. Also organisations whose mission, work, and stories are beneficial to the communities they serve are likely to engage in more donations.

• Builds Network: Optimising your sign-up pages will help potential supporters find you easily.  You can include newsletters, events, or volunteer opportunities on the site.  As a result, your organisation will slowly, but surely grow its network. 

• Gets Local Attention: SEO is a great way for nonprofits to appear in search results of a specified area. Through which they can provide more service nearby the searchers’ location. This can help leverage your nonprofit organisation to gain local traffic.

 

List of tasks to do SEO for Non-profit Organisations 

Particular SEO tactics are especially important for non-profit organizations. We’ve noted down a few that might help your organisation:

 

• SEO Audit

The first step is to know about the shortcomings of your website interms of SEO. Does your website lack something which is an important ranking factor? Are the web pages SEO friendly? How fast the website loads in customers browser? Am blocking the google bots from crawling my website?

There is one solution to all of these questions. That is conducting a complete SEO audit. You can do it easily with our Free SEO checking tool online No registration required. Click here 

 

• Keyword Research

The second step is keyword research. Keywords are words or phrases that summarises a website’s topic. When a surfer types a known keyword into a search engine, the engine returns with a list of related sites.

The presence of search terms or keywords within a site’s meta tags, image tags and content determines its ranking. Using tools to identify keywords will help reach potential donors easily. Thus increasing the chance of getting more charity.

 

• Content Optimisation

Make sure you are putting the right keywords in your content multiple times. This shows Google that your content is relevant to the search phrase. SEO copywriting will help you with including search engine friendly terms in your copies. That will increase the chance of your visibilty in search engine. 

Focus on these while writing your content: 

 

• Meta Tags: Meta tags identify a web site’s title, description, and keywords. Also Meta tags are critical to the search engines’ understanding of a site’s content.

 

• Title Tags: Title tags give the title of a Web page. Title tags should be a maximum of six words long, and the primary keyword must be in the title. The closer the primary keyword is to the beginning of the title, the stronger the association. So be sure to utilise it properly.

 

• Description Tags: The description tag informs search engines of your content. The primary keywords should be included in the description of the page as close to the start as possible. Description tags allow 200 characters of text.

 

• Relevant Content

Every Non-profit organisations have stories, a mission, reasons to exist. Storytelling has become a very effective marketing techniques. You can use those stories to create awesome content. Start by explaining what you are doing and why. Just remember to optimise your content with relevant keywords.

 

Social Sharing 

Sharing of content is an important part of SEO. Even great content won’t mean anything if you don’t have traffic to promote it. Adding a share button to your content will help others share it more often.

Social Media has a big role to play. Usually non-profit posts are appreciated by the users. If you can properly handle the Social Media Marketing, it will give a big boost to your SEO efforts.

 

• Read more at How to do SEO for Non-Profit Organisations in Melbourne (livelongdigital.com.au)