Live Long Digital Blog

  Last year was unpredictable due to the pandemic and a worldwide lockdown. That meant some pre-pandemic digital marketing trends did end up coming to light. While, others, however, did not emerge. Due to the long lockdowns,   eCommerce sales   have exploded. In addition, social media usage has increased significantly as well.  Digital Marketing  started to play even more effective roles. This has radically altered the way brands connect with consumers. In recent years, they have moved from traditional marketing to a more digital approach. And in case you are wondering the digital marketing trends to watch out for. Don’t worry. We’ve got your back. Here are some digital marketing trends to keep an eye out for in the post-pandemic period:   Artificial Intelligence   In recent years Artificial Intelligence (AI) has played a minor role in optimizing social media strategies.  But even with the current advancement in technology, even the most intellige...

  Storytelling has been going on for centuries, and it's still used today to engage people.  In an era when ads are being ignored, storytelling in marketing is the new trend. People today value narratives more than ever before. But, achieving recognition in an era of shorter attention spans is tough. However, engaging stories make brands more trustworthy to consumers.  In fact, Innova Market Insights has ranked storytelling as the No. 1 trend for 2020. Even now, marketers believe the primary goal of advertising is to sell a product.  But that’s not true. Now, more than ever, customer engagement is becoming very important to close a deal.  A recent study suggests companies can boost their brands' value by over 20 times by telling a good story. And to achieve this, companies need to become master storytellers. Storytelling has become one of the major aspects of  digital marketing .  Marketing with storytelling involves different methods to promote produc...

  As a business owner, you may find it best to outsource your SEO tasks to an  SEO service provider  since hiring in-house SEO experts can be quite expensive. However, outsourcing doesn’t mean you can hand over your responsibilities and disappear. You must stay active throughout the entire process to get a successful outcome.  One of the major obstacles SEO agencies face during a campaign is clients not responding. Also, their unrealistic expectations are a hurdle as well. But, that shouldn’t be the scenario. Clients must ensure constant communication to run things smoothly.  Here are 8 key responsibilities of SEO clients.   Being Responsive to the SEO Agencies To begin with, find an SEO company that works for you and begin. Having outsourced your  SEO works , you might think that your work is done. Nope, that’s not the case, as you still have to stay involved. The SEO agency might be experts at SEO, but they aren’t in your industry...