10 Useful Tips for Boosting Sales This Christmas

 

Christmas is almost knocking at the door. It’s the happiest and most celebrated occasion without any doubt. Regardless of being religious or not, everybody is looking forward to a good holiday season with their friends and families.

One of the biggest parts of the celebration contains purchasing gifts for your loved ones. The gift items might vary from a pair of boots to hair clips, foods, working instruments, computer accessories, clothing and what not? When the idea of a gift is to make someone happy, it can be practically anything!

So it doesn’t matter what is your business type or whatever you are selling, there will be someone interested in your products as a gift. Its your job to encourage them about it. 

To give you a head start, we have compiled some ideas that will help you to generate more sales leads this Christmas!

In the Covid 19 affected universe, it’s more likely that online sales will (and it already started since halloween) receive a big boost. Ordering online, and receiving products via home delivery is the new thing. So make sure you are having these things in mind while trying to make your online store provide a more convenient experience to the customers.

 

Providing Gift Ideas to your website visitors

In many cases, a good idea can generate a good lead. You need to showcase your products in a proper way so that the customer or website visitors think that that, ‘’hey this can be a good gift!’’

For example, you can create product suggestions based on age, gender, sex, product type, price etc. This will definitely give a positive user experience to your website visitors.

Also you can always show pop up messages about special discounts or special offers on those products. This will also help to increase the conversion rates.

 

Making Payment method safer & more convenient

This year, to face the special circumstances due to the outbreak of covid 19, ordering and paying online will be the most popular way of shopping, that is without any doubt. Make sure your payment methods are up for the challenge. It should accept all the approved payment methods. At the same time it must be well secured. 

Try to include as many payment methods as possible. It is always better to make your Christmas deals available to a maximum number of people. 

On top of that, its always best to make your website ready for customers. Regardless of festival times or not, a smooth uder experience is what a website visitors deserve. Also it helps you to rank higher in google and get more customers. Learn about the website optimization services  and do not fall behind your competition.

 

Encouraging them to buy gift cards

Gift cards are another great way to present someone with a gift. They have always been popular. Especially in those cases when you are not sure about what to buy but still you want to buy a gift.

With the development of virtual gift cards, its even more convenient to sent it to your loved one within the shortest possible time. It can best be sent via email or text messages which is really cool. And specially in the covid dominated situations, virtual gift cards can be really useful and safe.

 

Introduce a sound return policy

Customers are often concerned about returns, especially around Christmas. In many cases the gift might not be preferred by the person. Or a size may not be appropriate. 

Customers will definitely want to know if and how they can return those purchased items. To boost this effect even more, you can even look to enrich and extend your returns policy. For example if the return policy is usually 30 days then you can extend this to 60 days and highlight this on the website, maybe in the banner sections.

 

It will give an extra feeling of assurity to the new customers, knowing that their purchase is safe if any kind of  issue occurs. 

Whatever you decide to do, be sure to display this clearly across your website to maximise interest. According to the statistics, about  87% of people are more likely to shop on a site if it has a free return policy.

 

Create a sense of Urgency

Placing a countdown to Christmas can be a strong conversion driver on your site. By creating a sense of urgency, people are reminded to stop procrastinating and make their order right away.

This sense of urgency is a trick to push your customers to direct purchase rather than moving around aimlessly. It will also give them the impression that most people are already buying so your preferred product might get out of stock. So do hurry!

 

Almost double digit conversions have been observed by adding a countdown before key dates.

Similarly, Amazon has a countdown to the last delivery date to ensure that people are aware and to increase the sense of urgency.

 

Use Christmas & New Year Themes in your Email Marketing

Email marketing still works and it is effective. Especially in this time when Covid has cornered people into their homes and the internet has become the major way of communication, the effectiveness of emails are still very much intact.

When it is Christmas, It is always a great idea to decorate your emails with Christmas themes and colors. It will create a quick connection with the festive moods of the subscriber and the chance of Click through rate will be increased. 

Plan ahead and send your offers to the subscribers and make them aware of it. Make sure that the offers are clearly displayed in the email body and subject lines. This will increase the email opening rate. Provide necessary and customized links to the inventory so that the user experience is comfortable. 

 

Work a bit more on your packaging, make it special

Packaging of any product is more important than you think. It certainly makes the product appear more valuable and worthy.  And especially when it is a gift item, then the packaging should be up to the mark.

Read the full article here: Best Digital Marketing Agency in Melbourne, Australia