Live Long Digital Blog

  Google recently updated its system called product review update. It now prioritizes in-depth research in content over short product summaries. The nature of this update is unique and does not affect  search results  in general. But now focuses more on product reviews. The most important things we know right now are: All You Need To Know About The 2021 Google Update Launched at 1 pm on April 8, 2021. The rollout will take about two weeks. It focuses on product review content. Does not penalize, but rather rewards “insightful analysis and original research”. Not a core update. Only affects results in English. Will affect how you perform in Google Discover.     What Does Google Say? The new update rewards content that users find most helpful. According to Google:  “We always strive to provide relevant results by testing, experimenting, and reviewing processes. Thus, we know consumers prefer detailed product reviews rather than thin content summaries. The pro...

  Running a small business can be incredibly fulfilling or extremely tricky. It depends on how determined you are. As smaller businesses have less budget and resources, things usually don’t go that smoothly for them. However, with the appropriate execution of SEO tactics, your business will become more successful. And according to a BrightEdge study, organic search accounts for 40% of total revenues.  With SEO for small business, you can reach your audience easily and promote your products or services effectively. In short, with a little bit of SEO magic, your small business can rise to the moon.  So if you would like to spice up your SEO, follow these tips.   SEO For Small Business: The Tips That You Need   Keyword Research Start with choosing the keywords you wish to rank well for. I suggest starting with 3-5 main keywords. And ensure that you include long-tail keywords (phrases that are very specific to your niche). You can use these tips during the keyword r...

  Storytelling has been going on for centuries, and it's still used today to engage people.  In an era when ads are being ignored, storytelling in marketing is the new trend. People today value narratives more than ever before. But, achieving recognition in an era of shorter attention spans is tough. However, engaging stories make brands more trustworthy to consumers.  In fact, Innova Market Insights has ranked storytelling as the No. 1 trend for 2020. Even now, marketers believe the primary goal of advertising is to sell a product.  But that’s not true. Now, more than ever, customer engagement is becoming very important to close a deal.  A recent study suggests companies can boost their brands' value by over 20 times by telling a good story. And to achieve this, companies need to become master storytellers. Storytelling has become one of the major aspects of  digital marketing .  Marketing with storytelling involves different methods to promote produc...

  As a business owner, you may find it best to outsource your SEO tasks to an  SEO service provider  since hiring in-house SEO experts can be quite expensive. However, outsourcing doesn’t mean you can hand over your responsibilities and disappear. You must stay active throughout the entire process to get a successful outcome.  One of the major obstacles SEO agencies face during a campaign is clients not responding. Also, their unrealistic expectations are a hurdle as well. But, that shouldn’t be the scenario. Clients must ensure constant communication to run things smoothly.  Here are 8 key responsibilities of SEO clients.   Being Responsive to the SEO Agencies To begin with, find an SEO company that works for you and begin. Having outsourced your  SEO works , you might think that your work is done. Nope, that’s not the case, as you still have to stay involved. The SEO agency might be experts at SEO, but they aren’t in your industry...