Live Long Digital Blog

  Last year was unpredictable due to the pandemic and a worldwide lockdown. That meant some pre-pandemic digital marketing trends did end up coming to light. While, others, however, did not emerge. Due to the long lockdowns,   eCommerce sales   have exploded. In addition, social media usage has increased significantly as well.  Digital Marketing  started to play even more effective roles. This has radically altered the way brands connect with consumers. In recent years, they have moved from traditional marketing to a more digital approach. And in case you are wondering the digital marketing trends to watch out for. Don’t worry. We’ve got your back. Here are some digital marketing trends to keep an eye out for in the post-pandemic period:   Artificial Intelligence   In recent years Artificial Intelligence (AI) has played a minor role in optimizing social media strategies.  But even with the current advancement in technology, even the most intellige...

Search Engine Optimization (SEO)   has been one of the active methods for retailers to boost their visibility, traffic, and online sales. And with the coronavirus pandemic, e-Commerce has skyrocketed in the past year. Along with it, the buying habits of consumers shifted too. Thus, by using SEO and the right marketing tactics, you too can reach your target customers. Statistics show that almost 80% of shoppers do online research before buying. And among them, 70% of consumers click on a link on the first page of Search Engine Results Pages (SERPs). However, most retail shops rely on paid advertising and social media which require a lot of effort to maintain. SEO, on the other hand, only requires effort upfront, as once you rank, sales are almost assured with no cost recurring. In this article, we will discuss SEO for retailers and tips to optimize your SEO. So, let’s get started!   Why SEO For Retailers is  So Important? The benefits of SEO for retailers are hard to reali...