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Latest Google Updates 2021 | Google Algorithm Updates

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  Recently, Google announced a few updates that will revamp advertising. Our list highlights the key ones that can help you change your game immediately. The new features for local advertising were announced during a Google Livestream event at the end of May. Ads for local inventory now feature the “Pickup Later” option. Also included are new ad formats for local campaigns.   What are the Latest Google Updates 2021? Here we are enlisting the major changes which are coming along with the latest Google updates. Ads suggested automatically Ads for local businesses  will now appear in a new format called Auto Suggest. The ads that appear in AutoSuggest are based on the user’s location. The Google Maps app displays ads related to your search. Based on the location of your search, you might receive an ad for a nearby boutique shop when you search for [silk]. Navigational ads Additionally, it unveiled a new format for local Navigational ads. Maps now display navigational ads along with drivin
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  When you run a business, there are a lot of ways you can promote the company. One of the most vital ways to maintain brand awareness is through social media. Followers can see updates on the business’s timeline, subscribe to be notified when a new post is published, and share them with their friends and family. Another way to maintain brand awareness is through the company’s website. You can also use a blog, which can be updated with new content on a regular basis. These posts provide valuable information to potential customers that they may not have found anywhere else. It’s also a good idea to use images in the posts because they are more likely to be shared on social media by followers. An essential component of the process must be leveraging artificial intelligence to provide value to potential customers. In addition, images are more likely to be shared on social media by followers if they are included in the posts.  Building brand awareness is critical for the success of any bus
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Why Brand Storytelling is Crucial to Your Marketing Strategy

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More or less all of us have heard about the word Brand Storytelling. What is all about it? Thousands of brands around the world looking for attention. It’s getting more difficult for newer or lesser-known companies to stand out. Yes, you could always ride the waves of  trending topics. Nothing wrong with posting an usual video that gets thousands of views, offering discounts that creates those spilkes in sales. Doing these things can work to catch people’s interest — at least until something new comes along. However, when establishing yourself as a brand, you want to be more than just a passing fancy. You need to catch your audience’s attention, hold it and keep them engaged. The best way to do this? Brand storytelling.   WHAT IS BRAND STORYTELLING?     Brand storytelling refers to the process of shaping a company or brand’s identity by using the power of  narration  or storytelling techniques.  Companies utilise brand storytelling to connect and engage with their customers. They do th
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How to Use Facebook Shops: A Beginner’s Guide

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  Since the past year, COVID has been plaguing the world and shutting down many companies. This weighed heavily on small businesses too. And they now need to move to another platform. The best way to achieve this is to use online platforms to reach customers. Here comes  SEO services  &  Digital Marketing  as powerful methods to make your online presence stronger. Moreover,  social media marketing  is one of your most powerful marketing strategies today. Facebook Shops  is one of the latest social commerce tools introduced by Facebook. It enables small businesses to target large markets. In addition to helping small businesses generate revenue, Facebook Shops is free, making it a great way to leverage the power of social media. In this article, we will help you set up your Facebook Shop and understand how they work.   How Do Facebook Shops Work? FACEBOOK SHOPS   Facebook Shops are as the name implies, virtual shops. And it can effortlessly be created directly through your Facebook
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How Artificial Intelligence Is Shaping Modern Marketing

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  The Terminator made quite an impression on me. Its bioengineered characters and the use of Artificial Intelligence (AI) left me speechless. Fast forward to 2021, machines are now performing tasks previously done by humans. All right! We still haven’t gotten to the point where we have crazy robots like the Terminator. But innovations did come a long way. Especially in the AI sector. And with it, the usages of AI in marketing evolved as well.  What is AI?  Artificial intelligence (AI) refers to the replication of human intelligence by machines. They are taught to mimic human actions and think like them. It can also apply to any machine that exhibits intelligence or problem-solving skills. When was AI-first introduced? A summer workshop at Dartmouth in Hanover, New Hampshire, led to the birth of AI. Marvin Minsky, Nathaniel Rochester, Claude Shannon, and John McCarthy proposed a workshop. It focused on figuring out ways to make machines think like humans. They also came up with the term
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